Six ways to communication that holds up.
From evidence-based papers to measurable campaigns to qualified leads: every service follows the same principle — facts first, transparent methodology, one point of contact in Europe.
Intelligence Papers
Evidence-based analyses of markets, technologies, and value chains — built with the same discipline as the freely available IMP Intelligence Series: public sources, disclosed assumptions, documented methodology.
Two routes: the neutral IMP paper published under the IMP name with full editorial independence — or the commissioned paper under your brand, with the identical quality standard and transparently documented methodology.
Media Intelligence Reports
What do your trade media investments actually deliver? IMP evaluates campaigns along a four-stage measurement spine: addressable audience → delivered reach → engagement → identified leads — across titles, with a fit rating per target segment.
The result is not a click report — it’s a basis for your next budget decision.
Campaigns & Media Planning
Planning and execution of European B2B campaigns — with direct access to the titles IMP represents and a working file of 400+ B2B media brands for everything beyond.
From audience definition to title selection to booking and performance review: one point of contact, in English or German.
Webinar & Lead Programs
Webinars with partner media — from topic development through promotion to delivery. What matters is what happens afterward: tier-based lead qualification and personalized follow-up sequences for every qualified contact.
That’s how an attendee list becomes a sales asset.
Click to Build
Build your own communications package: pick modules, set the scope, get a transparently priced framework — and send your request directly.
Ideal for a fast start without a lengthy briefing.
Consulting
Positioning, content strategy, and media selection for industrial companies — grounded in five decades of market proximity.
That includes the responsible use of AI in trade communication: IMP works with transparently documented AI workflows under end-to-end editorial responsibility.
Not sure where to start?
A short conversation is usually all it takes to find the right entry point.