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Services · From Analysis to Execution

Six ways to communication that holds up.

From evidence-based papers to measurable campaigns to qualified leads: every service follows the same principle — facts first, transparent methodology, one point of contact in Europe.

Analysis

Intelligence Papers

Evidence-based analyses of markets, technologies, and value chains — built with the same discipline as the freely available IMP Intelligence Series: public sources, disclosed assumptions, documented methodology.

Two routes: the neutral IMP paper published under the IMP name with full editorial independence — or the commissioned paper under your brand, with the identical quality standard and transparently documented methodology.

Typical DeliverablesLong-form paper as a PDF in the series design · companion LinkedIn card set · landing page copy
Measurement

Media Intelligence Reports

What do your trade media investments actually deliver? IMP evaluates campaigns along a four-stage measurement spine: addressable audience → delivered reach → engagement → identified leads — across titles, with a fit rating per target segment.

The result is not a click report — it’s a basis for your next budget decision.

Typical DeliverablesMedia intelligence report as a PDF · fit rating per segment · concrete reallocation recommendation
Execution

Campaigns & Media Planning

Planning and execution of European B2B campaigns — with direct access to the titles IMP represents and a working file of 400+ B2B media brands for everything beyond.

From audience definition to title selection to booking and performance review: one point of contact, in English or German.

Typical DeliverablesMedia plan with rationale per title · booking management · campaign reporting
Leads

Webinar & Lead Programs

Webinars with partner media — from topic development through promotion to delivery. What matters is what happens afterward: tier-based lead qualification and personalized follow-up sequences for every qualified contact.

That’s how an attendee list becomes a sales asset.

Typical DeliverablesWebinar concept & delivery · tier-based lead analysis · personalized follow-up emails
Configuration

Click to Build

Build your own communications package: pick modules, set the scope, get a transparently priced framework — and send your request directly.

Ideal for a fast start without a lengthy briefing.

Typical DeliverablesConfigured package · transparent cost framework · direct request
Strategy

Consulting

Positioning, content strategy, and media selection for industrial companies — grounded in five decades of market proximity.

That includes the responsible use of AI in trade communication: IMP works with transparently documented AI workflows under end-to-end editorial responsibility.

Typical DeliverablesPositioning sparring · content roadmap · media and format recommendation

Not sure where to start?

A short conversation is usually all it takes to find the right entry point.

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