Intelligence Papers
- Long-form paper as PDF in the series design
- Accompanying LinkedIn card set
- Copy for your landing page
Evidence-based analyses of markets, technologies and value chains, following the same discipline as the freely available IMP Intelligence Series: public sources, disclosed assumptions, documented methodology.
Two routes: the neutral IMP paper under the IMP name with full editorial independence, or the commissioned paper under your brand, with the identical quality standard and transparently documented methodology.
Media Intelligence Reports
- Media Intelligence Report as PDF
- Fit assessment per segment
- Concrete reallocation recommendation
What do your trade media investments really deliver? IMP evaluates campaigns along a four-stage measurement logic: addressable audience, delivered reach, engagement, identified leads. Across titles, normalised onto one common basis, with a fit assessment per target segment.
The result is not a click statistic but a decision basis for the next budget round. On request in the format of your internal reporting, so you can pass it on directly.
Campaigns & media planning
- Media plan with a reason for every title
- Booking and production plan
- Campaign reporting
Planning and execution of European and international B2B campaigns, with direct access to the titles IMP represents and a knowledge base of more than 1,000 B2B media platforms for everything beyond.
From audience definition through title selection to booking, production planning and performance control: one contact, in English and German. Every title decision with a reason, not out of habit.
Webinar & lead programmes
- Webinar concept and steering
- Tier-based lead analysis
- Personalised follow-up emails
Webinars and lead programmes with partner media: topic concept, promotion and steering by IMP, technical delivery by the publisher offering the format. What matters is what happens afterwards.
Lead qualification by tier and personalised follow-up sequences for every qualified contact. That is how an attendee list becomes a sales basis.
Consulting
- Positioning sparring
- Content roadmap
- Media and format recommendation
Positioning, content strategy and media selection for industrial companies, based on five decades of market proximity.
This includes the responsible use of AI in trade communication: IMP works with documented AI workflows under continuous editorial responsibility. What we learned for ourselves we apply for you.